Our Brand Has Changed
We are thrilled to unveil our new brand identity.
Our business has evolved, so, to continue aligning our vision, values, and mission with our brand identity, we decided to update it.
Our new logo(s)
Wave’s new logo incorporates some of its previous design elements to maintain its connection with our past. We reworked the wave symbol and kept the vibrant colours from the old logo. The result is a new, refreshed logo which reflects our journey and ongoing transformation but is still representative of ‘Wave’
Re-Energised Colours
Our colour palette is a direct reflection of our personality. It enlivens our brand and captures our commitment to engineering excellence, quality, pragmatism and being earth conscious.
Connecting the Old and New Worlds of Resource Development
Over the past 23 years, Wave has had a proven track record in creating successful outcomes for our clients. But we’re not just about history – we’re about engineering the future.
Our brand tagline ‘Creating a more resourceful world’ reflects the journey we are on in the evolution of circular economies as we guide our clients through the complexities of modern mining projects.
Our new visual identity celebrates this journey with a human touch, designed for all stakeholders in the mining industry – from investors and partners to employees and contractors – as well as for people outside the industry who want to know more about us.
It is simple, flexible, and adaptable to any medium and any situation. It represents who we are today as well as who we will be tomorrow. It positions us differently from other engineering companies and highlights our ability to offer a broad range of services across mining and resources and renewables.
Engineering an Industry-First Brand
Logos, colours, and fonts don’t make a brand. A truly generational brand is made up of the commitment and experiences that an organisation provides to its clients and community. A truly great brand is predicated on a purpose.
Our brand purpose is built on four key pillar attributes:
Genuine: We mean what we say.
Inventive: we solve engineering challenges in new ways.
Pragmatic: we do what needs to be done.
Transparent: we work well together and with our clients.
What Next?
It’s been a busy time for the Wave team. We are incredibly grateful for those who worked tirelessly to get this right and make an impact.
We will be updating our website in the next phase. The new website will house all our subsidiaries under one roof to provide a unified experience to our audience. We will introduce some exciting new features on our website that will help you get a better understanding of what we do and how we do it. We also want to provide an engaging experience by creating content that is relevant to your interests and needs.
It is important to us that our brand reflects who we are today, what we stand for and where we are going.
